Local Business Spotlight: Southern Trends
It’s not everyday you find a small town that has maintained its charm despite experiencing considerable growth. For New Smyrna Beach, these two have gone hand and hand, largely thanks to the many local businesses that call New Smyrna home. This week we are featuring a local business that has been integral in keeping New Smyrna charming and is equally charming itself Southern Trends Home Furnishings.
On the outside, the Southern Trends building looks like just a home furnishing store, but any local will be quick to tell you its much more than that. Locals and tourists alike stop by Southern Trends for recommendations on lawyers, doctors, places to eat, and of course, furniture.
“We are a destination,” said Glenn Jones, Sr., the founder of Southern Trends. “People come in here for information.”
“We are sort of the Junior Chamber of Commerce, when they are closed. We’ve referred people to doctors, lawyers…” explained Cindy, Glenn’s wife.
This dedication to intimately knowing their community is part of what has set Southern Trends apart from their corporate competition for the 32 years they have been in business.
Glenn Sr.’s parents owned the Southern Trends building, which housed their appliance store. After college, Glenn Sr. took over the building and opened a home furnishings store in place of the appliance store. This year marks their 32nd year in business, making Southern Trends a bit of a landmark here in New Smyrna. Of course, this also means that Southern Trends has seen lot during their 32 years on Canal Street.
During the recession, the Jones family realized Canal Street businesses needed more community support to survive, so Cindy took action and volunteered as the President of Canal Street.
“We recognized that there had to be something different, so we created the Christmas on Canal event and gave hope to the businesses that were still here,” said Cindy.
During that time, vacancy on Canal Street was 60%, the worst in this decade, said Glenn Jr. “She and a couple of others really turned Canal Street around,” he said.
In addition to bringing new life to Canal Street, the Jones family made the bold decision to renovate their building in the middle of the recession.
“People were asking why are you doing that? And we said we aren’t going anywhere,” said Glenn Jr., showing the family’s confidence and commitment to staying in New Smyrna and seeing New Smyrna thrive again.
Their commitment paid off, and these days Southern Trends is enjoying a new chapter of Canal Street.
“I’ve been here for 32 years doing this and we’ve had some great years and some bad years but they are good right now,” said Glenn Sr.
In fact, Southern Trends has earned such a golden reputation that they rarely advertise and instead rely on referrals from satisfied customers.
“We do a lots of little special things that really make people feel special and honored and that we really do appreciate their business,” said Cindy.
If you are in the market for some new furniture, be sure to check out Southern Trends. As a family run business, you won’t find commissioned sales associates but instead a local family who helps make this community what it is.
As always, if you are looking to make New Smyrna your home, please contact us and we will help you make your Florida life a reality!
Sarah & Tim
Florida Life Real Estate Group